ABOUT STROTTMAN/LUKILAB

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We’re in the business of coming up with new things. And making them happen.

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At Strottman / Luki Lab, we invent, design and develop toys, games and original brands that bring something new to play. Our teams combine imagination, engineering and a deep understanding of what makes a great toy to turn fresh ideas into products kids actually want to play with.

Our story began in Southern California, creating custom toys for some of the world's biggest companies. Over time, we expanded into large-scale kids' programs and hands-on retail experiences, building a reputation for creativity, quality and the ability to deliver.

 

Building on that foundation, we created Luki Lab to take our passion for invention in a new direction.

Luki Lab brought a new dimension to our business: creating, developing and building original toy brands of our own. Today, our portfolio includes more than 26 original brands, spanning innovative toys, games, characters and play concepts. Our designers and product developers are constantly exploring new ideas, supported by a worldwide inventor community that brings us more than 1,000 new concepts to evaluate each year.

 

And we don't stop at the toy aisle.

 

Luki Lab Animation Studios is our full-service content production studio, creating high-quality 3D animation, original entertainment, YouTube programming, social media content and television commercials. Through our growing YouTube channels and social media following, we're building audiences around our original characters and brands, bringing them to life well beyond the physical toy.

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Behind all that imagination is something equally important: the expertise to make it real. From product engineering and manufacturing to rigorous quality and safety testing, we have the capabilities to turn ambitious ideas into products at scale. We're proud of our flawless product safety record.

 

Today, Strottman / Luki Lab brings together toy invention, original IP, product development and entertainment—all under one roof. And we're always working on what's next.

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