Feed Editor Lite 25 Jan 2008 23:15:17 GMT The latest news, updates, and insights from Strottman. http://www.strottman.com/feed.xml en http://www.strottman.com/RSS/siilogo.jpg http://www.strottman.com 125 144 Presentation from Kellogg's Nutrition Conference, Winnipeg, June 13, 2008 Everybody’s” engaged in the childhood obesity issue, but what about kids themselves? Kids have a huge say on what goes into their mouths! So, we decided to find out what kids themselves thought. 12 Jun 2008 22:51:06 GMT http://www.strottman.com/download.php?file=articles/Kelloggs_v7.pdf 890D94B8-F982-4C73-BD9C-6FAF96A1860E "Sounding Off On Parenthood: The Echo Boomers Have Arrived," Kidscreen, February, 2008. Just when marketers were getting used to the fact that Gen-Xers have eclipsed Baby Boomers as the key parental demo, along comes another group to consider. Enter the Echo Boomers, aka GenY or the Millennials. 1 Mar 2008 20:00:00 GMT http://www.strottman.com/download.php?file=articles/Kidscreen-Echo%20Boomers_final_021508.pdf 724FA2C0-CDC7-4108-ADA1-0B74DEBA89D8 "Don’t Play the Blame Game: Efforts to Further Regulate Advertising Candy and Snacks to Kids Pose a Threat to U.S. Marketers," Confectioner, September, 2007. The marketing and advertising of "junk food" is not the cause of the recent rise in childhood obesity. That is not to say, however, that television advertising does not influence children’s food and beverage purchase requests and their short-term food consumption patterns. Advertising and promotions work, and that shouldn’t be a surprise to anyone. 1 Sep 2007 20:00:00 GMT http://www.cs-retailing.com/content.php?s=CO/2007/09&p=11 A3D532D8-229A-4AA4-8037-9564C27025D3 "Making Mom’s Licensing List," Kidscreen, June, 2007. The industry invests a lot of time delving into why kids like certain properties, but what about their parents? Using original research, Strottman International’s Brady Darvin takes a look at how moms feel about their children’s fave characters, and what compels today’s gatekeepers to let licensed products into their homes. 1 Jul 2007 20:00:00 GMT http://www.strottman.com/download.php?file=articles/Darvin-Life%20Lessons%20article%20final-Kidscreen_Jun-07.pdf 73E3C634-5BDE-48D9-B72A-972A2A91D858 "Getting Real About Candy & Obesity," Confectioner, June, 2006. How can the candy industry best address today’s growing obesity epidemic? Consider these insights from premium promotions agency Strottman International, and take a look at some real-world solutions to the "responsibility" question drawn from outside the candy category. 1 Jun 2006 20:00:00 GMT http://www.cs-retailing.com/content.php?s=CO/2006/06&p=16 C5686DF4-B955-43B2-A6AC-44E18273B738 "Consumer Messages for Combating Childhood Obesity," presented to the Ad Council Coalition for Healthy Children, July, 2005 1 Jul 2005 20:00:00 GMT http://healthychildren.adcouncil.org/messages.asp 3D8B7C1D-694A-4A89-AA5A-0D077583E8C0 "A Kid’s Eye View of Character Tie-ins," Kidscreen, March, 2005; 1 Mar 2005 20:00:00 GMT http://www.strottman.com/download.php?file=articles/Kidscreen%20Article-March-April%202005-Brady%20Darvin.pdf 3F1F8C37-7EFB-4AF1-AE3F-74DF63C9F5EF "Generation XO: Today’s Parents," International Journal of Advertising & Marketing to Children, July, 2003. Generation X was characterised by its 'whatever' attitude to life. But now the erstwhlile X-ers have grown into responsible, home-owning. tax-paying adults, what set of values are they imposing on their own families? Ron Coughlin and Tom Wong show us what kind of parents Generation X-ers have become and how this helps us understand the kids of today. 1 Jul 2003 20:00:00 GMT http://www.strottman.com/download.php?file=articles/GenXO%20IntlMktgAdvJournal%20article.pdf FFF77FF6-AA40-4313-9147-9026FC863AE9 "The Retail World from a Kid’s Perspective," International Journal of Advertising & Marketing to Children, October, 2002; 1 Oct 2002 20:00:00 GMT http://www.strottman.com/download.php?file=articles/Retail%20Kids%20Perspect%20IntlMktgAdvJournal%20article.pdf 57784D3F-D168-4BFD-B042-FCC1D2A04A16