Over the years, Strottman has negotiated numerous licenses for Lowe’s “Build and Grow” kits from Disney’s Toy Story to DreamWorks Kung Fu Panda to Monster Jam. Not surprising, they are kids’ favorite kits to build.
But when we partnered with Marvel’s Avengers, it took the program to new superhero heights with clinic attendance up 25%! Few properties are as universally loved as the Avengers characters, both for kids and their “kidult” parents.
We carefully selected six of the superheroes that would appeal to boys and girls—Captain America, Iron Man, Black Widow, Hulk, Thor and Hawkeye—along with corresponding vehicles to build and collect. We even included a superhero mask attachable to their safety goggles transforming kids into “Super-Builders!”
When done right, that’s the superpower of licensing.