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Retail Brand Experiences

Who would have thought that a big box home improvement store would be the place kids and their parents would want to spend time together. But that’s exactly what happens at Lowe’s “Build and Grow” kids’ clinics.

On select Saturdays, Strottman transforms over 1,700 Lowe’s stores into an amazing hands-on building experience where kids and their parents come to build a high quality wooden kit designed and manufactured by Strottman.

How successful is it? With over 3 million kids (and parents) attending last year alone, more customers visit Lowe’s more often spending more money. From learning to build for the first time to loving to build for a lifetime, the “Build and Grow” experience for kids turns into fierce brand loyalty for Lowe’s.

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