About Us

STROTTMAN IS A PRODUCT-DRIVEN MARKETING, DESIGN AND MANUFACTURING COMPANY.
FOR THE KID IN ALL OF US.

Strottman has collaborated with leading companies to design and manufacture innovative custom product programs through what we call “Product Play”—the strategic use of physical products to engage customers in memorable brand experiences.

For over three decades it has been our mission to deliver fierce brand loyalty for our clients through the power of products. Our agency purpose is to create moments of happiness for the kid in all of us. It’s our pride and our passion.

OUR SERVICES

Custom Promotional Sourced Digital
  •  Custom
  •  Promotional
  •  Sourced
  •  Digital
Product Engineers Factory Management
(US, Hong Kong, China)
Quality Control &
Safety
Logistics &
Warehousing
  •  Product Engineers
  •  Factory Management
    (US, Hong Kong, China)
  •  Quality Control &
    Safety
  •  Logistics &
    Warehousing
Hands-on Retail Clinics & Events Digital Extensions
  •  Hands-on Retail Clinics & Events
  •  Digital Extensions
Identification Negotiation Activation
  •  Identification
  •  Negotiation
  •  Activation
Insights Trends Research
  •  Insights
  •  Trends
  •  Research

OUR PROCESS

It all starts by digging deep to understand your customers and uncover meaningful insights and market trends that spark new and surprising ideas.

We translate these insights into powerful strategic platforms that inspire and direct our creative juices.

Our team of program and product designers kicks into high gear to develop a range of innovative ideas, custom designs and prototypes that will engage and delight your customers in a unique brand story.

Here’s where the proverbial rubber meets the road through our disciplined approach to manufacturing, safety, packaging, and delivery of custom product experiences.

Finally, we ensure your goals have been met through appropriate qualitative and quantitative testing and analysis. We then use those findings to optimize future program results.

Leadership

We bring together the best, the brightest and most creative team of leaders to collaborate on each of our clients’ businesses.

Our Clients

We’ve had the pleasure of partnering with a number of top brands over the years.

OUR THINKING

It goes without saying that Strottman takes play very seriously. Our blog, “The Power Play,” brings you the most potent and innovative ideas from the field of product and play through bite-sized insights that apply our understanding to the kinds of questions and challenges that marketers face.

3 Apr 2017

GOING TO DESIGN SCHOOL WITH STROTTMAN CREATIVES

Strottman Executive Creative Director Mikko Meronen has been living and breathing toy design for the past 25 years. Mikko’s Design School training, coupled with day-to-day nurturing of the work and of the  Creative Team at Strottman in Irvine, has made him a natural mentor in one of the country’s only BFA programs in Toy Design.

 

In a recent 3D Modeling Class class taught by Professor Dave Schultze (www.schultzeworks.com) at OTIS College of Art and Design (www.otis.edu/toy-design) Mikko shared his knowledge of Toy Design with students who were given the assignment of creating a “Steam Punk Robot.”  As a starting point, Mikko models the kind of creative culture that he actively nurtures at Strottman. Mikko borrows from the philosophy of the esteemed creative culture at Pixar, which its President of Animation Ed Catmull writes about in Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration in providing “good notes”:

 

“A good note says what is wrong, what is missing, what isn’t clear, what makes no sense. A good note is offered at a timely moment, not too late to fix the problem; it doesn’t even have to include a proposed fix. But if it does, that fix is offered only to illustrate a potential solution, not to prescribe an answer. Most of all though, a good note is specific.”

 

Most of all, Mikko abides by a notion championed by Pixar’s Andrew Stanton: “I always feel like whatever notes you’re giving should inspire the recipient – like ‘How do I get that kid to want to redo his homework?’”

 

Mikko’s most frequent advice reflects his experience creating and presenting custom toys for clients in a variety of industries, many of whom haven’t found themselves charged with evaluating whether a toy will work. Mikko advises the OTIS College design students to:

  • Remember to connect with your audience when presenting your ideas. Your passion is powerful and your clients or audience should get to see it.
  • Pay attention to what’s most challenging and what’s most fun for them to design. Knowing what made it so can help you harness the magic of a truly great idea.
  • In the same vain, go back to your first sketch to recapture the heart of a good idea that may have been overworked or become too technically focused.
  • Think like a marketer: what’s the hook or the essence of your idea that you would communicate if you only had one thing to say about it.
  • Share your work. Using your peers for feedback – and exposing your idea to the end-user – can be frightening, but priceless in terms of getting to the best end product.

 

For Mikko, sharing is a two-way street – while he sees it as his duty to give back to the creative community, he also gains a fresh perspective from being around the newest minds thinking about toy design.

More
29 Aug 2016

Retail Re:Play

Today’s leading retailers know that Millennials and their kids see retail environments as places for entertainment, with shopping on the side.

More
29 Jul 2016

Sensitive Sports

While sports have been a mainstay in kids’ culture for as long as we can remember, today’s most powerful plays involve teaching kids character lessons in ways that only athletics can.

More
view full blog 

White Papers

At Strottman, we love digging deep into topics that matter to today’s marketers and brands. We are proud of the work we do as thought leaders. Please see our collection of white papers below and download to read on. We would love to share some of our insights and start a dialogue with you and your brand.

15 Aug 2016

RE-DISCOVERING THE POTENTIAL OF PROMOTIONAL PRODUCTS

1 Aug 2016

FROM “ME, ME, ME” TO MOMMY: THE SHIFTING STORY BEHIND MILLENNIAL MOMS

CONTACT

Thank you !


WANT TO BE A STROTT?

We are always looking for talented and passionate people to join our team.
Send your resume and cover letter to the link below.

Careers@strottman.com

OFFICES

Additional offices in Hong Kong and China.